This is a winning example from the Moot competition:
2MBA Executive Summary
The purpose of this business plan is to raise $1.5 million from an investor. Manufacturing and Marketing Beverage Appliances, Inc. (2MBA, Inc.) is dedicated to developing innovative beverage equipment for the corporate owners of major food brands.
The Team
The Management team is highly motivated, experienced and well qualified. 2MBA, Inc. is lead by a committed management team of four, who hold 60% of the equity and two board positions. Support is provided by shareholder, Brian Pelerman, with 10% equity and one seat on the board. The investor will receive two seats on the board and an independent chairman will be appointed.
The Products
La Barista - a technically and patented espresso style machine La Barista guarantees great tasting coffee every time. In only 4 seconds, La Barista produces specialty coffees from soluble coffee powder, all at the touch of a button. Designed to resemble an espresso machine, La Barista employs a breakthrough technology (a single boiler producing both steam and water) facilitating a sleek and attractive profile.
Major Benefits
Delivers consistent quality taste every time
Removes the need for a Barista (term for a specialist coffee person) or other expensive personnel.
Responds to changes in consumer tastes for more different, and sometimes premium coffees.
Produces cappuccino coffee in 4 seconds, up to 10 times the speed of an espresso machine
Reduced bench space required due to small `foot-print'
Serves up to four different coffees at the same time
Low maintenance requirements and therefore costs
Mobile Vending Unit (MVU) - a quality retailing cart The MVU outclasses other vending carts through its portability, durability, ease of operation, and distinctive appearance. It is truly mobile, and has been designed for single-handed operation. The MVU provides a mobile, upmarket and innovative platform for La Barista.
Major Benefits
Delivers consumer convenience
Capitalizes on the impulse nature of the coffee purchasing decision
Cheaper alternative to traditional retail outlets
Security
Mobility facilitates the opportunity to retail in multiple geographic locations
The Nestle Contract
2MBA, Inc. has an in principle agreement with Nestle to supply 2,300 La Baristas and MVUs over a 5 year period. This provides the venture with a reliable income stream with which to establish itself as a market leader.
The Offer
We seek US$1.5 million from an investor with experience in the beverage appliance manufacturing and/or marketing industries. For this investment the returns are:
30% equity in 2MBA, Inc.
18 times the original investment by year 6
An internal rate of return of 93% over 6 years.
The funds are required in two tranches:
Initially US$500,000 to finance the MVU assembly line and materials supply
Subsequently US$1 million to purchase factory equipment and materials supplies for production of La Barista
An investment in 2MBA, Inc. offers balance to an investment portfolio.
The Future
2MBA's product offerings will be positioned as cost-effective, reliable, operational solutions to the current and future needs of the retail beverage industry. Our initial product offerings are La Barista and the Mobile Vending Unit. 2MBA, Inc. are researching three other innovative products by year 3, ready to market by year 6.
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