Bootstrapping


VENTURE CAPITAL REPORT - Boston Globe

Bootstrappers avoid outside money ties

Some start-up firms prefer to go it alone

By Robert Weisman, Globe Staff  |  February 5, 2007


NEWTON -- Here come the bootstrappers.

They use their own money to start businesses. They fund their growth through their sales. They're resourceful in finding workers, customers, and advice. And they don't want outside money.

"If all the money you spend is based on what you're bringing in, you very quickly focus on the right things to spend it on," said Tripp Micou , founder and chief executive officer of Practical Computer Applications Inc., a closely held and profitable software company operating out of cramped offices overlooking the Massachusetts Turnpike.

Micou and his partner, serial entrepreneur Kent Summers , may be the venture capital industry's worst nightmare. With a roster of companies from PepsiCoto Marsh USA lined up to buy their customized business software, they estimate they're on course to double their annual revenue -- it was less than $5 million in 2006 -- for each of the next several years. And their door is closed to would-be investors.

At a time when commodity computing, open source software, and viral marketing are making it cheaper than ever to fund a start-up on a credit card or a loan from a rich uncle, the decision to forgo venture capital is becoming more common. Entrepreneurs and financiers agree bootstrapping is on the rise, though there are no statistics heralding the trend. And it's happening even as venture firms, from Route 128 to Silicon Valley, are swimming in capital from pension funds, university endowments, and other limited partners seeking outsized returns.

  MoneyTree Venture Capital report

Venture capitalists insist they have no shortage of companies to fund, and claim the most ambitious start-ups still clamor for the rocket fuel of venture capital to propel them to an initial public offering or a sale to a deep-pocketed buyer. Still, the standoffish start-ups has prompted some soul-searching in venture circles where industry veterans fret that firms are under so much pressure to put money to work that they're neglecting to play their historic mentoring role.

"What you're seeing is a change in the value proposition of venture capital to entrepreneurs," said William W. Helman , partner at Greylock Partners in Waltham. "There are fewer venture capitalists who are company creators, who can offer companies the expertise and value-add that used to be the norm. For some firms, venture capital is becoming an asset management business."

Some venture firms have begun reaching out to the new generation of low-cost entrepreneurs. Charles River Ventures, with offices in Waltham and Menlo Park, Calif., introduced a new funding program late last year called CRV QuickStart, offering loans of up to $250,000 known as "convertible notes," meaning they can be converted into equity if and when the start-up raises its first round of venture capital.

"They want to connect with these small companies and become their best friend early on," said Mark G. Heesen , president of the National Venture Capital Association, an Arlington, Va., trade group.

Micou, at Practical Computer Applications, decided early on to steer away from venture capital. A University of Michigan graduate who earned a master's degree in engineering from the Massachusetts Institute of Technology, he launched his business in 1992 with money he'd earned from consulting for companies on their software and database needs. He negotiated free rent on his first office near Boston's Downtown Crossing in exchange for providing 20 hours a month of technology services to the company that owned the building.

"I didn't want to create a marketing plan that was more than a page," Micou recalled. "The venture firms want a 100-page business plan and a 50-slide PowerPoint presentation with lots of hockey-stick graphics" showing a projected upward sales trajectory.

Micou said his company was profitable from the start and had only one rough patch in late 2001, when businesses began scaling back their spending after the Sept. 11, 2001, terror attacks. About five years ago, through the MIT Venture Mentoring Services program, he met Summers, who had started and sold several high-technology businesses, including some that were venture-backed. Summers, who shares Micou's aversion to venture financing, joined the Newton company two years ago.

"We're a couple of frugal Yankees who saw eye to eye about growing a great business," said Summers, who is spending the bulk of his time on sales while Micou concentrates on operations.

To accommodate their growth, they plan to move the business into larger quarters west of Boston later this year and to roughly double its 20-person workforce over the next 12 months. The partners agree that the business could grow faster with venture capital, but say they'd have to give up control and spend more time working on their "exit strategy" than on helping their customers or hiring the best employees.

"Venture capitalists give you a big bat and tell you to hit a home run," Summers said. "Singles, doubles, and triples don't count."

Another entrepreneur who's been approached by venture capitalists but hasn't been receptive is Ali Merchant , co founder of CADNexus, a two-year-old Medford start-up that makes software linking computer-aided design systems to simulation tools.

"I think it would be too much pressure on us now," said Merchant, who hasn't ruled out seeking venture funds in the future. "We want to build out the product and properly focus on the customers we have. If we use venture capital, they'll ask us to more aggressively build out the team and sell more."

Heesen, for his part, agreed that venture capital isn't for everybody.

"In the information technology space, it's become so much cheaper to create a company that you don't need to raise venture capital if you don't want to go public," he conceded. "If they have management expertise, if they know lawyers and accountants, more power to them. We certainly don't criticize anyone who doesn't want venture dollars."

In the best scenarios, however, venture investors contribute more than money, Heesen said. "Venture capitalists bring expertise in a narrow field and the ability to look at a business from a management perspective, which many of the entrepreneurs can't do," he said.

Robert Weisman can be reached at weisman@globe.com.

© Copyright 2007 Globe Newspaper Company.




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